BEHNOODE An Italian Brand, a Persian Designer Q&A with Founder, Behnood Javaherpour Behnoode was established in Napoli, Italy in 2005. The aim was to create simple classic men’s suits with a special attention to the fabric, design and tailoring. Behnoode has since grown significantly and is now a recognized brand not only in Italy but also in the Middle East & Europe. The suits are popular amongst the young professional men as well as more senior gentlemen who have an eye for style and need for comfort.